Posted February 03, 2014 in Press Releases
Why the Change?
The Greater Cleveland Food Bank proudly serves more than 750 agencies and programs in six counties. To better reflect the work we do throughout Northeast Ohio, we have developed a new name and logo.
The Food Bank recently completed a marketing plan. As part of the plan, we wanted to create a consistent look and feel of our brand across the organization. According to our market research, completed a year ago, the common public perception of our service area based on our former name was limited to Cleveland and Cuyahoga County. Because we serve programs in Ashland, Ashtabula, Cuyahoga, Geauga, Lake and Richland counties, we decided to rebrand ourselves in a way that better conveyed the span of our service area.
This is part of our effort to better serve and further engage the general public and potential donors and volunteers.